Many of my clients have a robust Twitter following, and I’ve been able to capitalize on that and grow it by focusing on these five tips each time I pull up their brand.
- Be friendly! Did someone you admire write a really moving post? Tell them, and link to it.
- Shorten links. You’ll get more use out of 140 characters if you use a short URL, like bit.ly or tiny.url
- Connect with a specific number of brands each day. Before I did this, I was just aimlessly tweeting. Now, I’ve made it a goal to connect with 20-30 brands each day. This gets my clients’ names out there, and fosters friendship in Twitterland.
- Utilize it for Customer Service. If you offer a product or service, your followers will ask questions about how to care for it, or when something will be back in stock. Reply back to them within 24 hours (at the latest). They will love it.
- Use images. When you post about your brand, it’s great to use photos, as they are more attention-catching than words.
- Ask for RTs. (But do it sparingly.) It’s amazing what your followers will do when you ask for Re-tweets.
- Tweet the same content various times a day. Because there are so many users, and the fact that it moves quickly, you can tweet the same thing several times in a day (or week) and hit different users.
- Look for what’s trending. On the home page, they’re are always the top 10 trending items. This week, it’s been Ebola, Lunar Eclipse, October and Go Pink that have popped up pretty regularly. Contribute to the conversation and get your brand in there.
Do you have another tip that might be helpful for our readers? Feel free to share in the comments.
